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MBFW Russia Introduces Pop-Up Shop and Futurum Moscow
October 10, 2018 17:08


(Source: https://fashionapp.ru/novosti-mody/mercedes-benz-fashion-week.html)

175 Russian and foreign designers will present their new collections of clothing and accessories during Mercedes-Benz Fashion Week Russia. Find the detailed agenda and highlights in our overview. 

DATES: October 13–17

 
EVENT:

3 IN 1: MERCEDES-BENZ FASHION WEEK RUSSIA, FUTURUM MOSCOW, POP-UP SHOP
 
WHO: 175 Russian and foreign designers will present their new collections of clothing and accessories.
 
Mercedes-Benz Fashion Week Russia, Manege: YASYA MINOCHKINA, IGOR GULYAEV, BELLA POTEMKINA, KETIone, DOKUCHAEVA, 21DOT12, ARUT MSCW, NVIDIA x SNEZHANA.NY, and many more.
 
This season, some of the shows during the main program will take place at special venues: Alena Akhmadullina – Museum of Moscow, ALEXANDER ARUTYUNOV – new location at Museum of Fashion, Gostiny Dvor.

 

Sultanna Frantsuzova


FUTURUM MOSCOW, Museum of Moscow:
Lumiér Garson by Jean Rudoff, VOLCHOK, OTOCYON, HOVANSKIE, CITIZEN_A, ODOR, DARIA LUKASH, SETI, MARIA ILIYNISHNA, FactiveFace, Alkhanashvili, Be.Li.Ve, DINARA.MURASOVA., NOT TODAY, kruzhok, SVARKA, six one six. The winner of the joint contest arranged by Futurum Moscow and VK Talents (a talent support program in Vkontakte social network), Vasilisa Vetrova, will present her show, too.
 
POP-UP SHOP, Manege: six one six, ANGELA LE BOURGOISE, BRITANART, DOKUCHAEVA, FAKOSHIMA, I N T E L L I G E N T S I A , LALA LAGUNA, LEATHER LIKE WOOD, Lumiér Garson by Jean Rudoff, MAD DAISY, MARUSIA NIZOVTSOVA , MUUS Lena Maksimova, N1 JEWELRY, NEUROSES JEWELRY, NOEL CONCEPT, OriOri_Studio, OTOCYON, POPMOLLY, RANZEL.store, RARE, SCAPEGOAT_404, SNIFF, SPUNKY STUDIO, TAMTA SHINDELISHVILI, VARVARA ZENINA and many more.

 
HISTORICAL SHOW:
 
During Mercedes-Benz Fashion Week Russia, a special private show by SLAVA ZAITSEV will take place. The merited designer will present his historical project Heritage: collection of 1997, Russian Seasons in Paris, dedicated to Christian Dior’s New Look.
 
HOW TO FOLLOW:
 
All the shows from Russia’s main catwalk will be broadcasted live at Russia-IC.com.
Admission to the shows of Mercedes-Benz Fashion Week Russia is by  invitations.
 
POP-UP SHOP and FUTURUM MOSCOW – the venues are open to holders of free invitations, which are available at the official sites of the events http://popupshop.ru/ and http://russianfashioncouncil.ru/futurummoscow.
 
WHAT’S NEW
 
GUEST OF THE SEASON:
 
The Swiss watch-making company IWC Schaffhausen, official partner of Mercedes-Benz Fashion Week Russia, will arrange a cocktail party at the Fashion week, with a special guest Karolína Kurková, top-model, IWC Schaffhausen’s brand ambassador. Visitors and guests of Mercedes-Benz Fashion Week Russia will be able to meet Karolina and even take a picture with her.
 
POP-UP SHOP:
 
A short-term designer store POP-UP SHOP will be open on October 13 to 16 at -2 floor. 70 Russian designers will showcase their corners with clothing and accessories, gowns, sweatshirts, bags, and fashion jewelry. During POP-UP SHOP, public lectures will be read by Igor Andreyev (ex-editor of Numero, founder of Inside project), and others. Trendy DJs and music bands will create the atmosphere at POP-UP SHOP: MISHA HILLARY, ARUT MSCW, Zakharov Andrey, ABRAAM ft. MC KOSHKA, LILY, EBA, SSHOO DEEP IMAGE, SATTVA PROJECT, OS. Moreover, at POP-UP SHOP issue-related printed matters will be available for sale in Republic corner. At POP-UP SHOP, the global bestseller THIS IS NOT A F*CKING STREET STYLE BOOK will be presented by its author, Adam Katz Sinding, along with the book signing. 
 
Presentation of THIS IS NOT A F*CKING STREET STYLE BOOK in Moscow
 
The special event at POP-UP SHOP and #MBFWRussia: a well-known photographer Adam Katz Sinding will exclusively and for the first time present his book THIS IS NOT A F*CKING STREET STYLE BOOK at the venue of Mercedes-Benz Fashion Week Russia. The presentation and book signing will take place on October 14, at 7 p.m. The books are delivered to Moscow by DHL.
 
PERFUMER:
 
A special guest of Mercedes-Benz Fashion Week Russia will be Christophe Laudamiel, a popular perfumer. Christophe has created fragrance bestsellers Polo Blue for Men Ralph Lauren and Fierce Abercrombie & Fitch, and other scents for the likes of Beyoncé and Helena Christensen, as well as well-known brands like Tom Ford, Burberry, Michael Kors, Tommy Hilfiger, and many more.
 
FUTURUM MOSCOW:
 
On October 12, Futurum Moscow will take place in Museum of Moscow. Emerging Moscow designers brands, and artists will present their new collections. The creative concept and designers’ performance will attract thousands of visitors. In March 2018, Futurum Moscow in the Museum of Moscow was attended by 10 thousand people.
 
WHO TO LISTEN TO:
 
Tesla Boy
 
On October 13, music group Tesla Boy will appear during Mercedes-Benz Fashion Week Russia. HARMAN company will be the technical partner at the group’s performance. At #MBFWRussia, the next generation of the flagship acoustic systems, Harman Kardon Onyx Studio 5, will be showcased. This Bluetooth speaker is designed as a fashion accessory, with fabric finish for truly elegant look, and an integrated aluminum handle for easy portability. This device will be used during the show of Ksenia Seraya on October 13, and will be showcased in the branded zone of Harman Kardon throughout #MBFWRussia.
 
Black Star Inc.
 
Scroodgee, Natan and Misha Marvin will perform in the main lobby of MBFW Russia right after the show of Black Star Wear on October 15.

Tickets for Moscow Events
 
Social Responsibility:
 
09.giveBIRTH to Fashion
 
Mercedes-Benz Fashion Week Russia together with the Ministry of Healthcare of Russia will launch a social campaign 09.giveBIRTH to Fashion. 13 Russian fashion designers prepared special looks for pregnant models, among the designers are: IGOR GULYAEV, YASYA MINOCHKINA, OKSANA FEDOROVA, Julia Dalakian , ANGELA LE BOURGEOIS, MALINA FASHION, Lena Karnauhova, YULIAKOSYAK, YAKUBoWITCH, LiaGorg, ZABEGINA, Naira Arutyunian, MAD DAISY. Main purpose of the campaign is to demonstrate that a woman expecting a baby can be attractive and trendy. Along with that the campaign will tell about the major principles of reproductive health.

 
I-INCLUSIVE
 
On October 15 at 4 p.m Mercedes-Benz Presents I-INCLUSIVE show by Ksenia Bezuglova. The project is focused in designing functional modern attire and accessories for people with disabilities.
 
Collaboration VETEMENTS x DHL – for the first time ever in Russia
 
During Mercedes-Benz Fashion Week Russia that will take place in Moscow on October 13-17, at the stand of DHL pieces will be showcased from the sensational capsule collection VETEMENTS x DHL. There will be several red-and-yellow things there: branded polo, gowns, baseball caps, socks, and iconic yellow DHL T-shirts.

 
The automotive catwalk star of Mercedes-Benz Fashion Week Russia will be the new S-class sedan. This is where Mercedes-Benz’s bestseller will be presented to the Russian audience for the first time. Racing capabilities along with excitement and intelligence – these are the features of the new S-class. Its interior is noted for elevated craftsmanship standards and svelte shapes, featuring the new concept of modern luxury.
 
 
 



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Russian fashion Russian designers Vyacheslav Zaitsev  

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