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MBFW Russia Presents: ERRE - Special Show from South Africa
March 10, 2018 11:08


(Source: https://www.notjustalabel.com/designer/erre)
The ERRE journey started with  mutual desire of designers Natasha and Carina to develop a brand that caters for woman looking for quality wardrobe staples and investment pieces that can to be worn both on and off duty. Having met while both working as part-time fashion lecturers, and with many years experience in the fashion industry, the mutual vision of developing a “new kind of powerdressing for a new kind of woman” and their combined skills make them a formidable design team.

Between Natasha’s in-depth understanding of bridal and eveningwear and Carina’s experience in tailoring and menswear, they have all the skills necessary to develop womenswear that reinvents the traditional take on femininity without ever becoming menswear for women. ERRE officially launched its first collection, Autumn/Winter 2014, at South African Fashion Week, as part of the Renault New Talent Search Collection. ERRE’s debut collection set the tone with beautifully structured and tailored pieces that absolutely celebrate the female form. 

Their showstopper dress in this collection was one of this year’s Design Indaba’s Most Beautiful Object in South Africa. ERRE (pronounced “air") proposes a new type of power-dressing that celebrates the confident side of being feminine rather than mimicking its Eighties version of shoulder pads and overtly masculine tailoring.

The ERRE woman is a style-savvy and sophisticated career woman, who needs a flexible wardrobe that effortlessly meets the needs of her multifaceted lifestyle, by giving her a high-end range of powerful and exquisitely constructed garments.

Mercedes-Benz Fashion Week Russia


It has been over thirty seasons and fifteen years that Mercedes-Benz Fashion Week Russia is operating in Russia.  During all these years Russian fashion industry gave the world a whole bunch of fashion stars. It was to a large extent MBFW Russia that was the first to set the professional directions and rules in the Russian fashion environment. A series of seasonal fashion shows of Russian designers which Artefact Agency (owner of Mercedes-Benz Fashion Week Russia and Russian Fashion Week) started doing in 1999, became the new milestone in Russian fashion world. Since then the Fashion Week has changed several names – from the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one - Mercedes-Benz Fashion Week Russia. Recent years the permanent venue of Mercedes-Benz Fashion Week Russia has become Central Manezh. However Russian fashion is no longer restricted even by the walls of Manezh, anyone can see live broadcasts from the runway of Mercedes-Benz Fashion Week Russia and enjoy new collections from Russian designers online from any place of the world.

The main reference points of Fashion Week remained former - to look for new names, give to designers new opportunities,  propagandize the Russian fashion within the country and beyond its limits. 

Since establishment of the Fashion Week, over 400 designers and brands have been demonstrated on the runway. Among all-time participants of Mercedes-Benz Fashion Week Russia are the best names of the Russian fashion such as Slava Zaitsev, Alena Akhmadullina, Dasha Gauser, VIVA VOX, Julia Dalakian, Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA and many others. Mercedes-Benz Fashion Week Russia offers convenient, clear and familiar format welcoming foreign designers, buyers and mass media. The largest fashion event in Eastern Europe attracts international well-known brands including Vivienne Westwood, JC de Castelbajac, COSTUME NATIONAL, Frankie Morello, Julien Macdonald, Francesco Smalto, Jeremy Scott. At different times, guests of Mercedes-Benz Fashion Week Russia were top models, members of royal houses, major characters of the world fashion, movie stars, well-known Russian and international bloggers, best personalities of the world fashion magazines. In the first rows one could spot Prince Andrew, Duke of York, Her Highness Sirivannavari Nariratana – Princess of Thailand, Karolina Kurkowa, Joan Smalls, Jessica Stam, Steven Seagal, Boy George, Ornella Muti, Boris Becker, Miss Universe Olivia Culpo and many other. Meanwhile legendary Jean-Charles de Castelbajac dedicated one of his pictures to Russian Fashion Week.

 

 


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Erre South Africa fashion   

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