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12Storeez: New Collection Each Month
February 11, 2018 21:21


12Storeez is a Russian brand of women's clothing, created by the twin sisters Irina and Marina Golomazdin. The novelties of 12Storeez come out 12 times a year. Hence the name: 12 stories are 12 mini-collections.

The brand embodies the idea of a planned basic wardrobe: colors and silhouettes are designed so that each new thing blends in harmoniously with the existing base. Clothing and footwear collections by 12Storeez are comfortable, meet the trends and do not become obsolete to the next season. Monthly renewal of collections allows refreshing the wardrobe without cardinal changes, which as a result meets the trends year-round.

First, the brand's clothing was sold through social networks, mainly Instagram, but now more than 90 people work in the team. 12Storeez has its own showroom in Yekaterinburg,  St. Petersburg and several shops in Moscow. It's also possible to shop 12Storeez online. In addition, all products of the brand are made in its own production, which is located in Yekaterinburg.

The strength of the brand is the combination of versatility and fashion trends. The corporate identity of 12Storeez is comfortable basic clothes, easily combined with each other, as well as with other "inmates" of the wardrobe.

Much attention is paid to the color scheme. It is very diverse. There are both calm, soft shades, and rich and unusual stylish color palettes. There are clothes with delicate and elegant prints.

Rich assortment presents outerwear, jackets, knitwear, dresses, skirts, trousers, tops, blouses, longsleeves, shirts, t-shirts, sweaters, cardigans, turtlenecks, sweaters, sweatshirts, suits  and accessories.

Quality is the second strength of 12Storeez. In search of the right tissues, designers travel around the world and personally check the quality.  In the composition of the products one can see cotton, tezil, wool, mohair, cashmere, viscose, merino wool, silk, etc. 

The assortment of the line includes shoes of basic models of universal classical colors (black, white, beige): flat-bottomed sandals and low-heeled shoes, sneakers, sandals-mules, etc. All shoes  are made of genuine leather (goatskin, calfskin, sheep).

Any fashionista can find a stylish, elegant and feminine total look  in 12Storeez. You can buy "12Storeez" online here.

Author: Anna Dorozhkina

Tags: made in Russia Russian fashion Russian designers   

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