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Tech Fashion Projects Will Be Presented At Fashion Futurum
March 12, 2017 21:45

On March 17, 2017, the Russian Fashion Council and the Skolkovo Foundation will hold an exhibition of innovations during the International conference Fashion Futurum in the Manege CEH, where the Mercedes-Benz Fashion Week Russia will take place.
Winners of the Contest of Innovative Projects for Fashion and Retail will demonstrate their solutions. For the first time you will see artificial intelligence that designs clothes, an independent robotic assistant for business, a virtual fitting room, IT multifunctional clothes that change colors depending on the wearer’s mood, fabrics modified by ion-plasma sputtering, VR & AR cyber clothes and other tech initiatives.
“Fashion tech is one of the new trends in the world. There is a market for it now,” says Alexander Shumsky, Executive President, Russian Fashion Council, and Founder of the International Conference Fashion Futurum.
For the second time the visionary conference Fashion Futurum will be held in Moscow on March 16-17, 2017, during Mercedes-Benz Fashion Week Russia at the Manege CEH. Karim Rashid (Designer), Pascal Morand (Executive President, French Federation of Haute Couture and Prêt-à-porter), Carlos Espinosa de Los Monteros (Former Vice President of Inditex (Spain)), Michael Burke (Head of Industry, Fashion, Sports & Toys, Google (USA)), Covadonga O'Shea (Founder of ISEM, the Fashion Business School, author of the Zara Phenomenon best-seller, Spain) and other visionaries will speak and share their experience during the Fashion Futurum Conference.
The International conference Fashion Futurum is held with the support of the Russian Fashion Council, the Department of Culture of Moscow, the Ministry of Industry and Trade of the Russian Federation and the Agency for Strategic Initiatives of the Skolkovo Foundation.
SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works.  ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.   ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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