Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


Buying Preferences in Russia
May 21, 2016 21:07

Russian consumers tend to buy food products from domestic producers, and non-food products - from international ones. Such conclusions were made by the experts of the Nielsen company on the basis of a new global study received by “Lenta.ru”.

In particular, Russians prefer local products in such food categories as meat (81 percent choose domestic brands), milk (80), vegetables (75), ice cream (68), fruits (67) cookies (61), water (61), yogurt (58), canned vegetables and tomatoes (57) and the juices (55).

57 percent of Russians prefer to buy coffee and tea from international brands, almost half of the citizens prefer to buy imported animal feed. What about alcohol, 41 percent of Russians choose international brands, 27 – local ones, 31 percent think that this factor does not play a significant role.

Preferences of manufacturers of infant formulas, chips and crackers are also 50/50. The survey of preferences in choice of non-food products gave a different result. The most significant superiority in favor of global brands was received by computers (83), TV-sets (81), mobile phones (80), video equipment (79), machinery (78), clothing and footwear (55). In addition, according to the study, Russian consumers are more likely to choose global brands when buying cosmetics, razors, shampoo, toothpaste, deodorants, detergents and diapers.

More than half of Russian consumers prefer cigarettes of global production, domestic manufacturers are supported by 25 percent, and the origin of products does not matter to 24 percent of respondents. When buying jewelry, the majority of Russians (39 percent) do not pay attention to the origin of the brand, 32 of them often purchase products of local brands, 29 percent - of international brands.


Sources: http://lenta.ru 


Author: Anna Dorozhkina

Tags: Russian trade Russian economy    

Next Previous

You might also find interesting:

XII Viennese Ball in Moscow Debenhams in Moscow: British Designers - for Russian Buyers Shopping for Furniture, White Goods, and DIY in Russia Shopping in Nizhny Novgorod Russian Scout Clubs









Comment on our site


RSS   twitter      submit


Ïàðòåð


TAGS:
Maria Sharapova  Sports  Kirov Region  ROSCOSMOS  Exhibitions in Moscow  Easter  Pyotr Semenov-Tian Shansky  The Caspian  Russian tourism  Railway Stations  Ryazan Region  Murmansk  Legal Services in Russia  N. P. Akimov International Theater Festival  Ancient Books  aircraft  Russian Cinema  Museums of Moscow  Painting  Vladimir Kolesnikov  Russian business  Russian lifestyle  Yakov Khalip  Russian scientists  Tourism Brand  Russian hockey  education  incident  Russian Monuments  Sochi Olympics 2014  Russian science  Park Live  Moscow  Monuments  Russian economy  Skolkovo  Yuriy Norstein  Vladimir Monuments  Russian air lines  Kaluga  Danila Kozlowski  sport events  St. Petersburg  Sergei Kapitsa  biology  Mercedes-Benz Fashion Week Russia  European Parliament  Glazov  Pskov  Concerts in Saint Petersburg 


Travel Blogs
Top Traveling Sites