Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


Buying Preferences in Russia
May 21, 2016 21:07

Russian consumers tend to buy food products from domestic producers, and non-food products - from international ones. Such conclusions were made by the experts of the Nielsen company on the basis of a new global study received by “Lenta.ru”.

In particular, Russians prefer local products in such food categories as meat (81 percent choose domestic brands), milk (80), vegetables (75), ice cream (68), fruits (67) cookies (61), water (61), yogurt (58), canned vegetables and tomatoes (57) and the juices (55).

57 percent of Russians prefer to buy coffee and tea from international brands, almost half of the citizens prefer to buy imported animal feed. What about alcohol, 41 percent of Russians choose international brands, 27 – local ones, 31 percent think that this factor does not play a significant role.

Preferences of manufacturers of infant formulas, chips and crackers are also 50/50. The survey of preferences in choice of non-food products gave a different result. The most significant superiority in favor of global brands was received by computers (83), TV-sets (81), mobile phones (80), video equipment (79), machinery (78), clothing and footwear (55). In addition, according to the study, Russian consumers are more likely to choose global brands when buying cosmetics, razors, shampoo, toothpaste, deodorants, detergents and diapers.

More than half of Russian consumers prefer cigarettes of global production, domestic manufacturers are supported by 25 percent, and the origin of products does not matter to 24 percent of respondents. When buying jewelry, the majority of Russians (39 percent) do not pay attention to the origin of the brand, 32 of them often purchase products of local brands, 29 percent - of international brands.


Sources: http://lenta.ru 


Author: Anna Dorozhkina

Tags: Russian trade Russian economy    

Next Previous

You might also find interesting:

Shopping for Furniture, White Goods, and DIY in Russia Rich Russians Occupy the Second Place in the World by the Number of Yachts Most Russians Believe that it is Necessary to Keep Money in the Bank National Reconciliation enter in Moscow About 86 Percent of Russians Don't Mind Purchasing Counterfeit Goods









Comment on our site


RSS   twitter      submit



TAGS:
Perm Territory  St. Petersburg  Catherine Park   Active Travel  Tchebarkul  Krasnodar places of interest  Russia  Russian Cinema  FIFA World Cup   All Events  Russian scientists  Moscow  International space station  Pushkin Museum  Lev Gumilev  Biryulyovo  Russian Film Directors  Gelendzhik  Russian Stage Directors  Siberian extreme  Zenit St. Petersburg  Rudolf Nuriyev Classical Ballet Festival   trams parade  Leningrad Region  Empire Style  Flea Markets  Exhibitions in Moscow  Elena Isinbayeva  Russian business  KHL  Russian science  National Dress  Graphic Art  Russian economy  Towers   poll  Transaero  Architecture  Stavropol Territory  Mercedes-Benz Fashion Week Russia  Tula Museums  Omsk  Orthodox Christianity  Space Telescope  Gold Phoenix Film Festival   Russian tourism  Aleksandr Shevchenko  Russian Film Distribution  Olympic Games 2012  Festivals 


Travel Blogs
Top Traveling Sites