Vika Smolyanitskaya is a young Russian brand. Its author and creative director is a designer Victoria Smolyanitskaya. The presentation of the brand's debut collection took place in 2009 at the pret-a-porter week in Paris. Since then, the popularity of Vika Smolyanitskaya is growing only in a geometric progression.
Vika Smolyanitskaya DNA is simultaneously simple and elegant - perfectly tailored models of women's clothing multiplied by a bright color palette, magnificent European fabrics, architectural silhouettes and original geometric elements in the design of products.
Following the western standards of fashion retail, the authors of the brand are oriented to the fast fashion segment and react flexibly to constantly changing trends, updating their collections once a month, and not from season to season, like most Russian designers. Two lines of the brand - My lovely age and Le chic classique - allow creating the most original day and evening combinations. As a result, Lady Look images from Vika Smolyanitskaya have rightfully taken their place in fashion book lychips and serve as the basis for fashionable wardrobe of the modern metropolitan woman.
The first collection of the Vika Smolyanitskaya brand was presented in 2009 in Paris as part of the Pret-a-Porter Fashion Week. She received high marks from fashion critics and buyers. In September 2010, Vika Smolyanitskaya again participated in the Fashion Week Pret-a-Porter Paris in Paris. In 2010, the brand introduced the My Lovely Age line by Vika Smolyanitskaya. When creating the collections Vika Smolyanytska drew inspiration from the images of such icons as Brigitte Bordeaux, Grace Kelly, Marilyn Monroe and Twiggy. In her works, the designer made references to the retro style. The basis of My Lovely Age by Vika Smolyanitskaya was dresses and skirts in the spirit of new look, grunge sets from the 1990s and things with pin-up prints from the 1940s-1950s.