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 Vika Smolyanitskaya

Born:   September 15, 1987

Fashion Designer


 Vika Smolyanitskaya is a young Russian brand. Its author and creative director is a designer Victoria Smolyanitskaya. The presentation of the brand's debut collection took place in 2009 at the pret-a-porter week in Paris. Since then, the popularity of Vika Smolyanitskaya is growing only in a geometric progression.

Vika Smolyanitskaya DNA is simultaneously simple and elegant - perfectly tailored models of women's clothing multiplied by a bright color palette, magnificent European fabrics, architectural silhouettes and original geometric elements in the design of products.

Following the western standards of fashion retail, the authors of the brand are oriented to the fast fashion segment and react flexibly to constantly changing trends, updating their collections once a month, and not from season to season, like most Russian designers. Two lines of the brand - My lovely age and Le chic classique - allow creating the most original day and evening combinations. As a result, Lady Look images from Vika Smolyanitskaya have rightfully taken their place in fashion book lychips and serve as the basis for fashionable wardrobe of the modern metropolitan woman.

Victoria Smolyanitskaya graduated from the choreography school, and then the legal college with an economic bias. At the end of her studies, she started sewing clothes at the factory. Initially, Vika Smolyanitskaya worked as a designer for Poison & Pinky, a Russian brand with British roots. The idea to create her own brand appeared in her in 2005 while traveling to London. In 2008, Victoria launched the brand Poison & Pinky. The brand had a small office, located in the same mini-shop and a small showroom. Poison & Pinky clothing has become recognizable in many regions of Russia. A year later it was decided that it is necessary to designate the name of the designer in the name of the brand. So the label Vika Smolyanitskaya appeared, and Poison & Pinky became one of the lines of the brand.

The first collection of the Vika Smolyanitskaya brand was presented in 2009 in Paris as part of the Pret-a-Porter Fashion Week. She received high marks from fashion critics and buyers. In September 2010, Vika Smolyanitskaya again participated in the Fashion Week Pret-a-Porter Paris in Paris. In 2010, the brand introduced the My Lovely Age line by Vika Smolyanitskaya. When creating the collections Vika Smolyanytska drew inspiration from the images of such icons as Brigitte Bordeaux, Grace Kelly, Marilyn Monroe and Twiggy. In her works, the designer made references to the retro style. The basis of My Lovely Age by Vika Smolyanitskaya was dresses and skirts in the spirit of new look, grunge sets from the 1990s and things with pin-up prints from the 1940s-1950s.
In 2015,  Istanbul was chosen as the venue for the filming of summer booklet of Vika Smolyanitskaya. Like the collection, the shooting was bright and stylish, charging energy. The main shots were taken in the streets of the bustling Taksim district, on the Bosphorus ship and the beaches of Istanbul. 
Designer Vika Smolyanitskaya in the clothes of her brand promotes femininity and seductiveness,  pea and flower prints, the length of maxi and midi. From fabrics she prefers cotton, in spring-summer collections she uses viscose, chiffon, in autumn and winter - materials with wool content. The girl from Vika Smolyanitskaya, according to the designer, is moderately ambitious and moderately romantic, she is self-confident, possessing a subtle sense of style. It follows the principle of mix & match, combining democratic and luxury brands. 


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