Russian mobile network operator MTS has been listed among the most valuable brands of the world in a research conducted by Millward Brown Optimor for the Financial Times.
      
      Google, which brand value increased by 30% up to $86.057 billion, was named the most powerful brand in 2007. Estimated at $8.077 billion Russian MTS took the 89th place and turned out to be the most valuable Russian mobile operator. MTS managed to surpass Motorola ($7.5 billion), Auchan and Volkswagen ($7.1 billion each).
      
      The analysts say that MTS subscribers are more loyal to their mobile operator than other subscribers. MTS has reached an impressing success in its brand development (the company replaced its old logo with the white egg against the red background in May of 2006).
      
      source:
      Russian Business