A new 27-storey business centre will soon overlook common Moscow residential buildings. Compared to other numerous business centres, the new one is designed to have a media facade capable of broadcasting video images.
The construction works are planned to begin in 2008 and will take 1.5-2 years. This technology has never before been used in designing Moscow buildings. The media facade will broadcast commercials as well as masterpieces of various artists.
The first media facade appeared in 1996 on NASDAQ building, Times Square, New York. It was a 10-storey 1000 square meters video wall.
source:
Russian Business