The Russian company SUP acquired LiveJournal from Six Apart for $30 million. SUP is establishing a new company LiveJournal, Inc. to manage and operate LJ.
LiveJournal is one of the world's leading global online communities, with a monthly audience of more than 18milloin unique visitors in nearly every country in the world.
This deal is the second agreement between SUP and Six Apart. In October 2006, SUP concluded a licensing agreement with Six Apart to support and develop the large Russian segment of LiveJournal, which now represents 28% of its monthly audience.
In the past twelve months, SUP and Six Apart have worked in close collaboration to improve LiveJournal for Russian users during which time the community
has almost doubled.
The SUP is a media company operating entertainment service www.championat.ru, advertising service +SOL and Victory S.A.
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