Recently a new provocative billboard has appeared in the shop windows of the Central Department Store located in the heart of Moscow. The advertising campaign of the store was dedicated to the upcoming school year and called to start preparations for 1 September (the beginning of the school year in Russia) with Luxe-class purchases.
      
      The billboard shows a girl getting ready for school and talking to her old toys. ‘I’m going to school! Now I think only of frocks and frills and don’t need you, two losers! Daddy, if you love me, buy me shoes, a dress and a hat! Dolce & Gabbana, Armani and Prada!’ says the girl.
      
      On the 8th of August the photos of the billboard emerged on the Internet and aroused excitement among bloggers. The Russian Advertisement Investigation Department has taken up studying of the billboard. Yesterday the visitors of the shop noticed that all the words said buy the characters were taped up.
      
      The Central Department Store, established in 1885, belongs to Mercury holding, one of the largest distributors of luxuries in Russia. The store presents over 400 luxe trade marks
      
      source:
      www.lenta.ru