Due to the cold winter in Russia, sales of felt boots, fur coats, and shawls increased, as the online retailer Wildberries calculated. Most of all, from January 1 to January 7, Russians bought artificial fur coats: in particular, Cheburashka fur coats were bought 4.2 times more often than in the same period of 2020. Due to the snowy and colder winter in Russia, the popularity of boots, galoshes and fur coats has grown. In the first week of 2021 (from January 1 to January 7), compared to the same period last year, sales of boots and galoshes increased 1.6 times in pieces, fur coats - 1.8 times, shawls and shawls made of wool - more than 2 times. Felt boots were most often bought in the Moscow region, the demand increased by 1.5 times.
      In the regions of Russia, the highest dynamics of demand for felt boots and galoshes was observed in Sakhalin (+ 550%), Kurgan (+ 375%), Tomsk (+ 280%) and Kirov regions (+ 271%), the Republic of Karelia (+ 269%), Astrakhan Region (+ 240%), Altai Territory (+ 225%), Novgorod Region (+ 215%), Khakassia (+ 229%) and Tyva (+ 200%).
      Russians choose the most popular models of felt boots at a price of 3-4 thousand rubles. Valenki are made of natural materials - felt, genuine leather, wool lining. This allows their owners to warm up even in severe Russian frosts.