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Abrau Durso and X5 Retail Group will Create a Joint Venture
11.07.2019 16:35
Abrau Durso and  X5 Retail Group will Create a Joint Venture

The Abrau Durso winemaking company signed an agreement of intent with the retailer X5 Retail Group, which manages the networks of Karusel, Perekrestok and Pyaterochka. The companies will create a joint venture and develop the Russian Loza wine brand, which has been owned by Abrau Durso since 2016.

      Wines under this brand will be sold only in the X5 stores. Partners expect that the price for a bottle will not exceed 300 rubles. In the future, it is planned to expand the line, including selling more expensive wines.

Wine production "Russian Loza" is already operating in the Krasnodar region. Capacities allow producing up to 15 million bottles per year, but following the results of last year only 7 million were released. As the president of the Abrau-Durso group, Pavel Titov, notes, cooperation with the X5 will increase the production load, as the purchase of manufactured products will be guaranteed.

      Read More Articles about Russian Economy and Business


Author: Anna Dorozhkina

Tags: Russian business Russian companies Krasnodar Territory   

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