Elena Bryntsalova is a young Russian designer who has been interested in fashion since she was a child. This passion led her at the age of 16 to attend fashion design courses at Parsons, The New School for Design, New York. At 18 she graduated from school and attended a fashion course at Central Saint Martins, London. The young designer continued her education attending the BA Fashion Design course, at the prestigious Instituto Marangoni in London.

      In spite of her young age Elena Bryntsalova's commercial view of fashion is dominant throughout her elaborately designed collection. Practicality combined with elegance are the main features of her brand.

      One of the sources of inspiration for her debut collection are the lead characters of the series «Gossip Girl», blending intellectuality, independence, effortlessness and gloss. The collection was designed for ladies, who feel at large and appreciate quality, comfort and are in style. The designer’s first collection can be succinctly described in three words: contrast, chic and universalism.