Scientists from Perm State University try to understand how human brain reacts on various advertising techniques. The discipline is called neuromarketing.

      Researchers use special equipment, called B-Alert, to scan reactions of the brain on various adverts and print media materials and estimate the effect they have on us. B-Alert top-level equipment instantly processes neurophysiological impulses and accurately detects electric formulas of the brain.

      As the result, scientists get illustrative and easy to understand graphics of how human brain reacts on visual or auditory tasks.

      Neuromarketing is aimed at testing advertising techniques, new goods, packaging, websites, as well as helps to make more effective projects of retail space, and to perform competitive analysis.