Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS
russian visa


Electronic Books Market Growth
October 18, 2014 18:40


(Source: http://www.rbc.ru/rbcfreenews/543cfe9acbb20f706d21fd16)

 The Russian market of electronic books grew by 37% - up to $ 13 million - at year-end of 2013, as compared to the previous year, as the experts of J'son & Partners Consulting calculated. Three years ago, in 2010, the sales of books were about six times less.

J'son & Partners consider the texts, not the readers (electronic gadgets designed for long-term storage and reading of hundreds of books), to be the e-book market. The most part of the purchases of books by Russian users is made via personal computers and laptops, the smaller number of books are purchased via mobile devices, but the share of such purchases is growing rapidly.

“Only 21% of e-books were purchased through the mobile network in 2010. However, at year-end of 2012 the share of such consumption rose to 46%, and this share is expected to increase up to 77% by the end of 2016” - the representative of J'son & Partners Consulting Kirill Ostrovskiy told to RBC.

J'son & Partners connects the rapid development of the industry with the growing popularity of mobile devices convenient for reading books, increasing variety of e-books, development of the legal market and reduction in the average price of books in digital format.

There are two main obstacles hindering further growth of the market, according to the experts. First, these are a large number of illegal services in this segment and the absence of major international players, such as Amazon, on the Russian market. According to the company estimates, 92% of users download books, including their pirated copies, from the Internet for free.

The second obstacle is the lack of a culture of consumption of paid content typical for all segments of the Russian digital market, the company clarifies. The share of Russia in the global e-book market is only 0.1% for the time being. However, according to the agency forecasts, the Russian market will grow by 132% in 2016, in comparison with the results of 2013 and will reach about $ 30 million. 




Author: Anna Dorozhkina

Tags: electronic books     

Next Previous

You might also find interesting:

Devil's Third Online - Russian Version Cyber Fraud In Russia Russian Ice Cream May Be Supplied To China VKontakte Recorded a Sharp Increase In German-speaking Users Russians On the Social Networks









Comment on our site


RSS   twitter      submit



TAGS:
Kabardino-Balkaria  Kuba  Russian universities  Irkutsk  Classical Music  Komi Republic  Moscow Marathon  Russian business  Russian casino  Moscow City Museum Association  Mercedes-Benz Fashion Week Russia  Exhibitions in Moscow  Russian law  The Great Ball Exhibition  small aviation  Aeroexpress trains  Gazprom  Russian economy  History of Russia  Russian scientists  Murmansk Airport  Russian charities  Russian Palestine  Opposition  Russian space exploration  Russia international  Russian trade  Moscow  international cooperation  Jail  Boris Grebenshchikov  Viktor An  Russian political parties  historical festival  Tragedy  Danila Kozlowski  Russian Cinema  The Mikhailovsky Theatre  Adler  Sochi FIFA 2018  Russian television  Operas in Moscow  Russian science  Arkhangelsk region  St. Petersburg  ENEA  Aquariums  The Kremlin  Russian tourism  Nizhny Novgorod 


Travel Blogs
Top Traveling Sites